How to Add Links to Your Facebook Posts

An effective promotional post would include a sentence or two (call to action) and an image illustrating your message that linked to a spot to read more.  But how to do that?  Here’s the best I can find TODAY:

A Facebook post in progress
Facebook builds a “Link Preview” if you type a space character after your link.
  1. Prepare your link, message, image, and start your post.
  2. Suggested image size is 560 pixels wide.  It will be displayed at full post width, so set the height with that in mind.
  3. Write your message in its entirety, followed by your link and a space
  4. The space will trigger a “link preview” (see picture on right)

    Facebook post composition in progress
    Editing a Facebook post: options to upload a photo
  5. The link preview appears to take text from the web page’s meta description tag, and let you cycle through a few images from the page.  You can’t edit the meta description part of your post.
  6. If you don’t like any of the pictures or the meta description, you can remove one or both using the tiny faint “X” upper right.  That leaves you with the text of your post and an option to UPLOAD a photo.
  7. New post in Facebook ready to post
    Facebook ready to post

    I don’t see a way to use a photo already existing at your Facebook account.  So you must upload from your browser/PC.

  8. The only way to close the image window is to hit the blue “Post” button lower right.
A Facebook post with a link and a photo
Finished Facebook post, containing a link and a photo.

To the left is the resulting post.  My link goes to the URL shown, the photo goes to … not the link, but to some details about the photo.

To summarize, if the page you link to generates a Facebook link preview that you like, visitors may actually click through to your call to action page.  If the page you link to doesn’t generate a suitable link, you can upload a photo that may draw visitors’ attention, but only the most dedicated visitor will seek out the tiny text of your URL and click it.

What is your experience creating Facebook posts with links?

I took my screenshots, and described my experience, using Facebook as of April 25, 2017.  Have you noticed any improvements since then that you’d like to share?

How Facebook can be a Conduit to your Website

Our chief Facebook poster at Santa Clara FireSafe Council taught me a communication method today, that I’ve shared with my budding Facebook team at Bicycle Exchange. She says it’s a way for Facebook to be a conduit to your own website. Or any link you want to promote. Maybe this technique will help you too.

Postscript: I believe the ideal link would be words or a picture that link to the action page. However Facebook will only let you post a “link preview” it builds from the page; or you must spell out the link and upload a photo from your browser/PC. The photo can only link to the Facebook photo comments panel. As described in my tutorial.

Facebook post
Facebook post that links to a web page

Our Facebook team at Bicycle Exchange has used this “conduit” technique to recruit more volunteer bicycle mechanics. For example, Ivan has created a post that links a photo to our website’s “Contact” page. Here’s the technique I learned:

1) Identify the action you want the person to take as a result of the post.

2) Identify the photo which describes the action, event, news or fact.

3) In a sentence or two describe the thing and summarize the action you want the reader to take.

4) Link the action words, or the photo (or both?) to … something.

5) The “something” in our case can be a page at the Bicycle Exchange website.

I recommend looking at anyone’s own Facebook feed for examples. My feed is here; FireSafe Council’s feed is here.

Looking at my own feed, I found several examples right away, of people reposting other people’s findings. “Let your chickens do the gardening for you,” “Sign this petition” etc. (Me personally, I’d rather stick to posting my OWN findings.)

At the Bicycle Exchange Facebook feed, we can choose a workday photo. Then, since what we most need is volunteer mechanics, we can link to the volunteering page at the website.

Do you have any good example Facebook posts you’d like to share?

Or better, have you found out how at Facebook, how to customize a link’s text or photo?