How Facebook can be a Conduit to your Website

Our chief Facebook poster at Santa Clara FireSafe Council taught me a communication method today, that I’ve shared with my budding Facebook team at Bicycle Exchange. She says it’s a way for Facebook to be a conduit to your own website. Or any link you want to promote. Maybe this technique will help you too.

Postscript: I believe the ideal link would be words or a picture that link to the action page. However Facebook will only let you post a “link preview” it builds from the page; or you must spell out the link and upload a photo from your browser/PC. The photo can only link to the Facebook photo comments panel. As described in my tutorial.

Facebook post
Facebook post that links to a web page

Our Facebook team at Bicycle Exchange has used this “conduit” technique to recruit more volunteer bicycle mechanics. For example, Ivan has created a post that links a photo to our website’s “Contact” page. Here’s the technique I learned:

1) Identify the action you want the person to take as a result of the post.

2) Identify the photo which describes the action, event, news or fact.

3) In a sentence or two describe the thing and summarize the action you want the reader to take.

4) Link the action words, or the photo (or both?) to … something.

5) The “something” in our case can be a page at the Bicycle Exchange website.

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